Sharaf Heroes is an anti-‘honour violence’ project launched in 2003 by the feminist, antiracist, Swedish organisation Electra. It seeks to educate young men from different backgrounds and religions in human rights and equality. Sharaf means honour in Arabic. It is in its original meaning a beautiful word but today, in the western world, it has come to be associated solely with violence and patriarchal oppression. Sharaf Heroes want to reclaim the word and its positive meaning.